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Former Facebook Executive to Lead Tech Soft 3D’s People and Culture

01.23.20

Twanya Hood Hill to scale the company’s unique culture and recruit top talent during next phase of growth

January 23, 2020 – BEND, Oregon – Tech Soft 3D, the leading provider of software development toolkits to engineering software companies, today announces that Twanya Hood Hill will serve as the company’s Vice President of People & Culture. As a member of Tech Soft 3D's executive team, Hood Hill is responsible for driving people initiatives domestically and internationally. Specifically, she will ignite action in three key areas of focus: 1) leadership and organizational development, 2) talent development and learning, and 3) diversity and inclusion initiatives.

“Here at Tech Soft 3D we’ve worked hard to maintain a culture where everyone’s voice matters, everyone is seen and known, and as we grow, we need someone who can help us maintain that people-centric culture,” said Ron Fritz, CEO of Tech Soft 3D. “I’m very excited about working with Twanya because of her great fit with our culture, positive energy and outstanding experience in organizational development, including her previous role as head of learning initiatives at Facebook. She has the right instincts and abilities to make significant and immediate impact to help us maintain our culture.”

“I’m very excited about coming to Tech Soft 3D, an innovative, successful company, yet still growing and there’s a lot of opportunity for me to have a significant impact,” said Hood Hill. “My role will focus on building scalable infrastructure around the entire people experience in a way that strongly reinforces the unique Tech Soft 3D culture. Ensuring our culture will stay and grow as the company grows.”

With more than 28 years’ experience in consulting and HR, Hood Hill will focus on three main areas in her new role:

  1. Leadership and Organizational Development: There is a growing need to develop people to take on management positions. There will be a specific management development curriculum built on digital learning and modern learning concepts to make learning accessible to a remote, global workforce.
  2. Talent Development and Recruiting: We want to recruit and maintain the best and give those at Tech Soft 3D every opportunity to advance their skills to be industry-leading.
  3. Diversity and Inclusion Initiatives: Building awareness and skills for an inclusive organization requires being intentional about recruiting from a diverse pool of candidates.

“The values in this company really show up – building relationships is front and center,” added Hood Hill. “It’s a very people-centric culture with an emphasis on authenticity. People are welcoming and caring, and there’s a real sense of equality. It’s refreshing and empowering. Tech Soft 3D is unique in its culture – we now just need to figure out how to bottle that up and sell it.”

Hood Hill will be working out of the Tech Soft 3D office in Berkeley, California, reporting directly to the CEO, Ron Fritz.

About Tech Soft 3D
Tech Soft 3D is the leading global provider of development tools that help software teams deliver successful applications. Established in 1996 and headquartered in Bend, Oregon, Tech Soft 3D also has offices in California, France, England and Japan. The company’s toolkit products power nearly 500 unique applications running on hundreds of millions of computers worldwide. For more information, visit www.techsoft3d.com.

HOOPS is a registered trademark of Tech Soft 3D. All other products or company references are the property of their respective holders.

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